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B.S. in Digital Marketing and Social Media

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Curriculum map overview
FoundationMajorElectiveSelected coursePrerequisite pathCorequisiteUnlocks after completion

All courses

  • Semester 1: CSC101, Computer Science and IT Applications
  • Semester 1: ENG101, Argument
  • Semester 1: CIV101, Civilization I: The Ancient World
  • Semester 1: MTH101, College Algebra
  • Semester 1: SCI101, Life Science
  • Semester 2: ENG102, Critical Reading
  • Semester 2: MTH121, Business Math
  • Semester 2: SCI102, Physical Science
  • Semester 2: BUS202, Introduction to Business
  • Semester 2: ECO210, Introduction to Economics
  • Semester 3: ENG203, Research & Project-Writing
  • Semester 3: CIV203, Civilization II: Ancient World
  • Semester 3: STT201, Statistics
  • Semester 3: MKT301, Principles of Marketing
  • Semester 3: SCI-ELEC, Science Course
  • Semester 4: MKT302, Digital Imaging, Website Planning and Creation
  • Semester 4: MKT303, Fundamentals of Digital and Social Media Strategy
  • Semester 4: LGS225, Introduction to the Commercial Laws of Iraq and Iraqi Kurdistan for Business
  • Semester 4: MKT304, Marketing Information System
  • Semester 4: CIV204, Civilization III: The Modern World
  • Semester 5: MKT310, Social Media Tools I
  • Semester 5: MKT350, Consumer Behavior
  • Semester 5: MKT360, Marketing Research
  • Semester 5: MKT305, The Art of the Creative Brief
  • Semester 5: DMSM-ELEC-1, MKT or business elective, minor
  • Semester 6: MKT306, Mass Communications in the Digital Age
  • Semester 6: MKT315, Copywriting
  • Semester 6: SSHUM, Social Science or Humanities
  • Semester 6: MKT311, Social Media Tools II
  • Semester 6: DMSM-ELEC-2, MKT or business elective, minor
  • Semester 7: MKT430, Online Reputation and Brand Management in the Digital Age
  • Semester 7: BUS401, Business Ethics
  • Semester 7: MKT460, Advertising and Sales Force Management
  • Semester 7: MKT410, Integrated Marketing Communications
  • Semester 7: DMSM-ELEC-3, MKT or business elective, minor
  • Semester 8: MKT440, International Marketing
  • Semester 8: MKT420, Digital Marketing Strategy and Metrics
  • Semester 8: MKT470, Marketing Strategy
  • Semester 8: DMSM-ELEC-4, MKT or business elective, minor
  • Semester 8: DMSM-ELEC-5, MKT or business elective, minor